About Me

I earned a Bachelors degree in Sociology and Integrated Marketing & Communications from Northwestern University and went on to work in health communications in Washington DC. Working on a variety of government contracts for health agencies like the National Institutes of Health (NIH) and Centers for Disease Control and Prevention (CDC) allowed me to reach wide audiences with carefully crafted, critical public health information.

I thrive on teams exploring how best to reach varied audiences and meet their needs. On the digital strategy team, I participated in user testing and, thus, started my UX journey.

I am currently pursuing my Master's degree in Human-Computer Interaction and Design at City, University of London.

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Experience

Palladian Partners

Account Supervisor

January 2024 — September 2024

Developed digital strategies with an understanding of user behavior and needs and established key performance indicators for clients, including the National Institutes of Health (NIH), Centers for Disease Control and Prevention (CDC), and U.S. Food and Drug Administration (FDA)
Lead qualitative research initiatives and testing, recommending approaches and related deliverables, including recruitment, moderating, and surveying; prepared written and oral summaries and recommendations
Develop audience personas, journey maps, and top tasks for websites to support user-friendly information architecture
Implemented flexible, scalable products across devises and platforms in collaboration with UI designers and content strategists
Conducted competitive analyses, taxonomy development, governance, and SEO activities as part of project teams

Senior Digital Communications Associate

July 2022 — December 2023

Created sitemaps, designed wire frames, analyzed site architecture, and presented web test findings for CDC and NIH clients
Lead the strategy and coordination for monthly homepage updates for the National Heart, Lung, and Blood Institute (NHLBI)
Generated consolidation and update recommendations following independent and collaborative ROT analyses for various sites, including microsites and a 7,000-page CDC website
Executed user research employing methodologies such as tree testing, card sorting, first-click testing, and user interviews

Digital Communications Associate

September 2021 — June 2022

Updated and maintained webpages for over 80 health topics in Drupal and reviewed content for search engine optimization (SEO) for NHLBI
Drafted standard operating procedures for content entry and contributed to governance planning
Conducted “redundant, outdated, or trivial” (ROT) analyses and user interviews for healthy lifestyle and sleep content

Communications Associate

May 2019 — August 2021

Developed monthly newsletters, managed social media campaigns, and fostered partnerships with federal agencies and safe infant sleep organizations for the National Institute of Child Health and Human Development
Provided technical and logistical assistance for the Safe to Sleep® website refresh with usability testing, management of content updates, and client reviews
Supported web projects for the NIH Office of Communications & Public Liaison, including managing website updates and creating monthly analytics reports for the Helping End Addiction Long-term and COVID-19 websites

National Women's Health Network

Communications Intern

December 2018 — April 2019

Developed a weekly content calendar in Sprout Social, wrote social copy, and designing graphics in Canva for Facebook, Twitter, and Instagram
Tracked and reported media monitoring as well as website and social media metrics
Summarized and disseminated analyses of FDA reports on biomedical drugs and devices for women

Steve Hagerty for Evanston Mayor

Social Media Coordinator

January 2017 — April 2017

Created content for the campaign’s social media accounts and increased Facebook following by 35%
Tracked campaign progress by utilizing Facebook and Twitter analytics and adjusting posted content accordingly

Northwestern Institute for Policy Research

Research Assistant

June 2015 — August 2015

Analyzed audit data from over 20 hospitals looking for successful program implementation
Collected data through semi-structured phone interviews and website reviews and coded the information to categorize possible funding sources
Co-authored an abstract accepted for presentation at the 2016 American Public Health Association conference